HHJ
12-23-2009, 04:37 PM
http://www.sherdog.com/news/articles/4-Pronged-Plan-for-Strikeforce-Takeover-21715
Having two high-profile broadcast deals is a boon for any promotion, but there’s a reason why the UFC puts on at least a dozen pay-per-views a year. Simply put, PPV is the easiest way to generate Master P money and strike some fear in the UFC by putting a dent in its sales.
Building an addiction by giving fans free shows is a smart move, and the time is nearing when PPV will be the next logical step for a promotion that has grown at an incredible rate in barely three years time. It’s a move that will come with significant risks, but a loaded Strikeforce card can sell out the same venues as the UFC, and scheduling it the same month as a weak UFC show would force fans to choose between value and name brand.
It’s hard to imagine an injury-ravaged card like UFC 102 outselling a Strikeforce offering anchored by Emelianenko, Henderson, Gegard Mousasi and the rest of its big-ticket talent. If Strikeforce is serious about making a game-changing move, PPV is the only way to make it happen. The resources are there, but it remains to be seen if Strikeforce has the guts to take on the UFC on its home turf.
Having two high-profile broadcast deals is a boon for any promotion, but there’s a reason why the UFC puts on at least a dozen pay-per-views a year. Simply put, PPV is the easiest way to generate Master P money and strike some fear in the UFC by putting a dent in its sales.
Building an addiction by giving fans free shows is a smart move, and the time is nearing when PPV will be the next logical step for a promotion that has grown at an incredible rate in barely three years time. It’s a move that will come with significant risks, but a loaded Strikeforce card can sell out the same venues as the UFC, and scheduling it the same month as a weak UFC show would force fans to choose between value and name brand.
It’s hard to imagine an injury-ravaged card like UFC 102 outselling a Strikeforce offering anchored by Emelianenko, Henderson, Gegard Mousasi and the rest of its big-ticket talent. If Strikeforce is serious about making a game-changing move, PPV is the only way to make it happen. The resources are there, but it remains to be seen if Strikeforce has the guts to take on the UFC on its home turf.